A distinctive blend of lawn bowling, beer, music, and warm summer evenings is drawing attention in Guelph. Brothers Brewing, situated on Wyndham Street in downtown Guelph, faced challenges due to a significant construction project that hindered the opening of their summer patio, leading to a decrease in foot traffic.
To counteract this impact, the brewery established a beer garden at the Guelph Lawn Bowling Club earlier in the season. Colton Proveau, co-owner of Brothers Brewing, emphasized the necessity of this partnership as brewery sales plummeted by approximately 50 percent. Proveau expressed gratitude for the innovative solution that emerged from the construction woes.
Blake Skinner, the president of the lawn bowling club, highlighted the positive reception of the beer garden, attracting newcomers to experience the sport. The picturesque setting by the river and surrounding parks enhanced the overall appeal. Proveau expressed optimism for the ongoing success of this collaboration.
Local residents, Mathew and Jenna Holdom, avid patrons of Brothers Brewing, embraced the opportunity to try lawn bowling at the new beer garden. Similarly, Emily Gibson, a longtime lawn bowling enthusiast, praised the addition of the beer garden, noting a surge in participation and a diverse mix of players.
The beer garden not only revitalized the atmosphere but also diversified the player demographic, attracting a younger crowd. This infusion of new energy bodes well for the longevity of the sport. As construction continues downtown, patrons like Gibson are grateful for the vibrant community space created by Brothers Brewing.
Overall, the beer garden at the Guelph Lawn Bowling Club has not only provided a refreshing escape from the disruptions of construction but has also introduced a new generation to the timeless sport of lawn bowling. The collaborative spirit between Brothers Brewing and the club promises a bright future for this unique summer experience.