As Prime Day approaches, consumers gearing up for shopping spree need to be cautious of potential cyber threats. Scammers often exploit major retail events like Prime Day by employing tactics such as fake discounts, phishing emails, and counterfeit websites to deceive people into disclosing personal data or payment information. Security specialists are alerting the public that Prime Day creates an ideal environment for scammers due to the heightened shopping pressure it generates.
According to insights from Check Point’s security team, a significant uptick in new Amazon-related web domains has been observed globally, with a total of 6,843 domains registered between December 2025 and last month. The month of April witnessed a notable surge, with a staggering 1,446 new domains established within that period.
The timing of this surge in April is particularly worrisome as it allows malicious actors to “age” these domains, making them appear more legitimate and evading detection leading up to Prime Day.
While the majority of these domains are secure, Check Point’s analysis revealed that approximately one in every 11 newly created Amazon-themed domains is either malicious or suspicious.
Check Point emphasized the success of Prime Day scams, attributing it to the close resemblance scammers create to normal shopping behavior, including familiar branding, convincing checkout pages, delivery notifications, and urgent alerts.
To navigate Prime Day safely, shoppers are advised to take precautionary steps to avoid falling victim to fraud. It is crucial to scrutinize website addresses before entering any personal information, as scammers often replicate Amazon’s official site with subtle differences in the URL structure. Additionally, it is recommended to refrain from clicking on links received via emails, messages, or social media, and instead, manually enter Amazon’s website address in the browser.
Consumers should remain vigilant for signs of suspicious activity such as unusually low-priced deals, refund claims, or time-sensitive offers, as these are commonly used tactics to create a sense of urgency. Moreover, individuals should be cautious of fake alerts regarding the suspension of Prime accounts and verify any such information directly on Amazon’s official platform.
By adhering to these safety measures, shoppers can enjoy Prime Day without falling prey to scammers. Prime Day is scheduled to run from June 23 to June 26, with Express.co.uk providing extensive coverage of the event’s top deals and promotions.