easyJet has been restricted from advertising that carry-on baggage fees start at £5.99, as the Advertising Standards Authority (ASA) found this price to be misleading to passengers. The ASA stated that there was insufficient proof that the price was available across various flight routes and dates, instructing easyJet to discontinue using the phrase.
In addition, easyJet must ensure that the “from” price for large cabin bags is the lowest price across a significant number of flights in the future. Despite easyJet arguing that the advertised price was accurate and accessible on multiple routes, they acknowledged that prices could fluctuate based on factors like availability, demand, and operational costs. The actual price for a specific booking is prominently displayed before purchase.
The ASA ruling stemmed from a probe by consumer group Which?, which revealed that the price for adding a large cabin bag exceeded £5.99 on all 520 easyJet flights examined. The lowest price discovered was £23.49, with an average of £30. Rory Boland, editor of Which? Travel, criticized airlines for using low headline fares and then imposing high additional charges for standard cabin bags, advising customers to consider airlines without cabin bag add-ons for potentially lower costs.
EasyJet responded by stating their commitment to providing transparent pricing information to customers. They clarified that they always offer some large cabin bags at the lowest price and have made adjustments to ensure clearer information following the ASA’s feedback.
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