A cost-effective smartwatch and a popular supermarket ketchup have been recognized as top products for 2025. Extensive testing by consumer group Which? on over 2,000 items led to the selection of the best 50 products that excelled in various aspects. The Amazfit Bip 6 smartwatch, priced at under £63 in certain outlets, emerged as a standout choice, being significantly cheaper than Apple’s equivalent yet offering comparable quality. Which? praised its exercise tracking and GPS features, awarding it five stars for user-friendliness and display quality, emphasizing its value for money and quality standard.
Securing the third spot is Asda’s Classic Tomato Ketchup, lauded for its authentic tomato flavor and well-balanced sweetness, outperforming the renowned Heinz brand in taste tests while costing nearly 70% less per 100g. The second-ranking product, Skoda’s Elroq electric car, priced over £30,000, was commended for its affordability in ownership and purchase compared to competitors, with Which? describing it as a premium offering that doesn’t compromise on quality.
Another notable entry in the top 50 list is Aldi’s Magnum Premium Washing Up Liquid, placed at number 10. This affordable product, priced at 95p for a 500ml bottle, received a 73% overall score, surpassing the popular Fairy Original with 72%. The list encompasses a wide range of items including electronics, technology, home essentials, and outdoor equipment, catering to diverse consumer needs.
Harry Rose, the editor of Which? Magazine, highlighted the focus on products that enhance home life in 2025. The top-ranking products reflect a growing trend for high-quality, convenient, and enjoyable goods, from televisions and home appliances to recreational items like a pizza oven, resonating with consumers seeking value and performance in their purchases.