Virgin Media customers who subscribe to Sky Entertainment channels will receive a complimentary addition of Sky Atlantic starting next month. This means access to popular shows like Heated Rivalry, Under Salt Marsh, The Last Of Us, and Amadeus without any increase in charges. The update will be available for Virgin TV 360 and Stream box users starting April 1.
To enjoy Sky Atlantic programming, customers simply need to tune in to channel 111 on the Virgin TV platform. The content will also be accessible on-demand and through Virgin TV Go. David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, emphasized the company’s commitment to providing valuable entertainment options by adding Sky Atlantic to their offerings at no extra cost.
Meanwhile, Sky has announced the launch of a new Ultimate TV plan which includes premium channels along with Disney+, Netflix, Hayu, and the upcoming HBO Max app. Priced at £24, this plan will be available on Sky Glass, Sky Stream, and Sky Q platforms. Sophia Ahmad, Sky’s Chief Consumer Officer, described this update as a “new era” for Sky and NOW, combining Sky, Netflix, Disney+, HBO Max, and Hayu in a single subscription.
This update from Virgin Media coincides with Sky’s latest offerings, showcasing a trend towards enhanced entertainment options for consumers.