Sky TV customers are in for a significant update coming their way on Wednesday, February 11. The UK broadcaster has scheduled a major announcement at an event in central London, hinting at something substantial in store. The invitation from Sky teases, “Big things are coming to Sky TV. Join us to find out more.”
Speculation is already buzzing as Sky typically reserves in-person launch events for significant reveals. While hopes for new hardware may be dashed, considering the recent launch of Sky Glass Gen 2 and Sky Glass Air, there is a possibility of a new Stream Box Gen 2 being unveiled.
The focus of the announcement is anticipated to be on content, especially with the imminent UK launch of HBO Max in March. HBO Max offers popular series like The Last of Us, Game of Thrones, Westworld, and Succession. Sky customers will have access to HBO Max content at no extra charge, with some premium content requiring a full HBO Max subscription.
The event is likely to delve into details of the HBO Max partnership and new content strategies to retain subscribers. Expectations include improved bundles and novel viewing options that may integrate TV, broadband, and mobile services.
Analyst Paolo Pescatore anticipates a challenging year for Sky, as exclusivity over HBO programming diminishes with Warner Bros. Discovery’s independent launch of HBO. Sky may pivot towards connectivity services, concentrating on broadband and mobile offerings to stay competitive.
Live updates from the event in London’s West End will be covered by Mirror Online, commencing at around 10 am on February 11.