A former Apple employee named Sam Sung recently disclosed that he opted to change his name to avoid becoming the subject of online ridicule. Back in 2012, a snapshot of his business card from his time at an Apple store in Glasgow went viral, leading to him being associated with a rival tech company due to his name. In response, the 36-year-old, now known as Sam Struan, decided to rebrand himself to prevent any negative impact on his career prospects post-Apple.
Transitioning into a successful recruitment consultant, Struan explained that he selected the surname “Struan” inspired by a picturesque village on the Isle of Skye, one of his beloved destinations. Reflecting on his decision, Struan shared that the online attention he received prompted him to rethink his professional identity, especially considering the competitive nature of the recruitment field where a strong online presence is vital.
Despite the initial fear and stress caused by his sudden internet fame, Sam Sung ultimately wishes he had handled the situation with more ease. Recalling the time he went viral while working at an Apple store in Vancouver, he recounted how the attention subsided after a few months, but the experience left him anxious about job stability and future opportunities. Looking back, he expressed regret over not embracing the moment and allowing himself to relax amidst the frenzy.
Sam Sung’s story underscores the significance of personal branding and the impact a name can have on career advancement. By rebranding himself as Sam Struan, he aimed to distance himself from the online jokes and create a more professional image for his future endeavors, a decision he believes has contributed positively to his career trajectory.